About project

Project Title

Implementation of marketing/promotional system for local heterogeneous agricultural products of higher quality


Green Landscape

Lead partner Organization

Chamber of Agriculture and Forestry of Slovenija - Institute for Agriculture and Forestry Murska Sobota

Partner Organizations

Slovenian Association for integrated production of vegetable

Institute of Advanced Technologies and Communications Murska Sobota

Development Agency Municipality of Čakovec - ČAKRA Ltd.

City of Ludbreg


Regions involved

Slovenia: Pomurje Region, Podravje Region

Croatia: Međimurje County, Varaždin County

Start date – End date

1.1.2014. –17.6.2015.

Total budget of the project

453.104,30   EUR

Project web site


Specific objectives of the project

The primary objective of the project is to improve economic growth and competitiveness of producers of agricultural products at the border region of NE Slovenia (Podravje, Pomurje) and NW Croatia (Varaždin, Međimurje), based on innovative and integrated approaches to the promotion and marketing of heterogeneous rural and agricultural products of higher quality.

 Based on this, project goal is to achieve the following specific objectives:

  • A comprehensive and innovative marketing / promotion system to enable accelerated growth in the number of SMEs, specialized farms and associations in the production of agricultural products of higher quality
  • On the basis of concrete promotional activities on the field and mutual exchange of good practices, to encourage cross-border business cooperation in agriculture, which is especially important because of the forthcoming accession of Croatia into the EU and decline of administrative border, which will allow free movement of agricultural products
  • By using new promotional channels (Green spots and web-market), and an extensive advertising campaign in major urban centers, tourist centers, trade fairs to increase the visibility and recognition of agricultural products
  • Educate and promote local communities and producers with the aim of developing new opportunities for local people in rural areas


The project is implemented within the Cross-border Co-operation Operational Programme Slovenia-Croatia 2007-2013 and it is co-financed by the European Union within European Regional Development Fund.